CHALLENGE
One of the “big three” credit reporting agencies, TransUnion, was looking to launch several new consumer-facing products on their website to compete with popular personal finance sites like Credit Karma. TU’s internal departments needed a full consumer immersion to inform the design, scope, messaging, and advertising of their new product line.
METHOD
We combined 60 IDIs with a tracker to 2,000 consumers to learn the “what” and “why” behind people’s relationships with credit, bureaus, and TU. On top of that, we had interviewees workshop digital solutions to their largest pain points + had the entire sample react to all proposed solutions. To support sophisticated targeting, we got granular with the full spectrum of credit scores, income levels, and life stages.
RESULTS
Our initial report gave TU specific direction on the products to roll out, features to include, and how to sell them, and we continue to track the impact to their Key Performance Indicators (KPIs) over time.
