Thanksgiving: By the Numbers

For most Americans, Thanksgiving is a holiday that’s defined by three F’s: family, food, and fun and as we head into the holiday season, people are scrambling to pull together travel plans, meal preparation, and other important rituals related to the holiday. For Thanksgiving 2017, AAA predicts traveling will increase by 3% from last year […]

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Veterans Day

In 1918, Veterans Day started as a remembrance to the end of World War I which ended on the 11th hour of the 11th day of the 11th month and at the time, the holiday was referred to as Armistice Day. Later, in 1975, President Gerald Ford signed the Veterans Day into law to coincide […]

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This is Halloween: Horror Movie Edition

As the Halloween spirit fills and chills with the fall air, Americans can choose between a plethora of activities to celebrate the occasion. Between trick-or-treating, costume parties, and carving pumpkins, there’s not shortage of ways to celebrate all that is supernatural and above all, scary. One especially important Halloween tradition is filling up October nights […]

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Is Gen Z Avoiding Adulthood?

It is not uncommon to hear an older generation criticize their younger counterparts; however, new research indicates that with each passing generation, common markers of adulthood are getting pushed off. Children appear to be “growing up” at a slower rate than ever before. This concept of extended childhood is not new and researchers are currently […]

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America’s Love Affair with the iPhone

2017 marks the 10th birthday of the iPhone and the release of the Apple’s latest innovation for smartphones, the iPhone X. In recent years, Apple has faced major criticism for its business model which often relies on a singular product, to be renovated and reinvented yearly, as their main source of income. In 2016, only […]

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MineMR’s 2nd Anniversary

As we look back on our second year as a start-up, we are proud to reflect on our achievements and celebrate our second anniversary. From growing our team to moving to a new office space, we have crossed some big milestones this year and are excited to ride this momentum into our third year. As […]

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Life Cycle of a Worker

On September 5th 1882, roughly 10,000 workers paraded the streets of New York City triggering similar celebrations from other workers in other cities throughout the country. Later that year, President Grover Cleveland signed a bill declaring “Labor Day” as a federal holiday. The day is meant to commemorate the labor movement and its accomplishments. In […]

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Foreign Policy on North Korea from the U.S. and South Korea

With the worsening relationship between the United States and North Korea reaching Cold War-era level tensions, many worry about the outbreak of war. As foreign policy experts scramble to answer if the likelihood of war is increasing, American and South Korean citizens stand on the side of diplomacy. While the overall view of North Korea […]

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Perceptions of Self-Driving Cars

Tags: Automation, automated cars, self-driving cars, cars, car safety, Google, Tesla   Both Google and Tesla have promised to release self-driving cars in the near future with Google’s self-driving car being fully automated while Tesla’s would be partially automated. As testing for each car goes underway, researchers have published study after study testifying the superiority […]

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Millennial K-Pop Fans in the US
Tags: K-pop, music, culture, entertainment, millennials, Korea, US   K-pop has long enjoyed a growing presence in America. With numerous groups and solo artists gaining mainstream popularity, and collaborations with American pop stars on the rise, what place does the genre hold in the hearts of American millennials- the largest generation in US history? And, given the diverse US population, what does this look like among that population’s ethnic subgroups? In the beginning of 2017, MineMR found K-pop awareness among all US millennials reached 64%. Though more than half of American Millennials (age18-34) are aware of Korean pop music, the fandom rate varies considerably among ethnicities. Particularly surprising is the higher rate of fans among Hispanics and African Americans. Despite a language and cultural distance from K-pop presumably comparable to the Caucasian subgroup, 13% of all African American and Hispanic millennials consider themselves K-pop fans compared to 10% of Caucasians. What can this mean for the brand strategy of K-pop stars, and for the growth of the genre as a whole?

Tags: K-pop, music, culture, entertainment, millennials, Korea, US   K-pop has long enjoyed a growing presence in America. With numerous groups and solo artists gaining mainstream popularity, and collaborations with American pop stars on the rise, what place does the genre hold in the hearts of American millennials- the largest generation in US history? And, […]

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