The Rise and Role of Data

If you’re in a successful business, you likely use data in some way. Whether you’re collecting customer feedback, testimonials, NPS scores or implicit associations, your behavioral “big data” library form the foundation of product development efforts, brand positioning and customer service. It doesn’t matter who you are or what line of business you’re in — […]

Love and Hip Hop: The Power of Streaming

According to Nielsen’s 2017 Music Report, R&B and hip hop dethroned rock ‘n’ roll as the most listened-to genre of music in the United States. R&B and hip hop account for a quarter (25%) of total music consumption whereas rock ‘n’ roll accounts for 23% of total music consumption. Some industry professionals argue Nielsen’s rating […]

Out, Proud, and Loud

The first Pride Parade took place June 28th, 1970 a  year of the pivotal Stonewall riots. Historians date the Stonewall riots as the origins of the LGBT movement as LGBT individuals fought for their right to exist openly and gain the same rights as heterosexual individuals.  Since Stonewall, LGBT individuals have successfully made tremendous strides […]

Politics of Love

In today’s heated political climate, many of us are wondering, and no pun intended, but does love trump politics? Match.com’s Single in America Survey, which interviews 5,000 non-Match users across the United States, took a look at this question and how singles approach politics and dating. Surprisingly, over half of the respondents consider knowing their […]

Blurred Lines: After-Work Emails

Studies indicate that Americans have some of the longest work days in comparison to other first world countries. City Councilmember Rafael L. Espinal Jr wants to combat the overworked life of American office workers by banning employers from reprimanding employees for not checking their emails after work hours. Taking cues from France, Espinal Jr hopes […]

Internet Usage: Unplugged Edition

In 1958, the US Department of Defense commissioned the creation of the Advanced Research Projects Agency (ARPA) and in 1969, in order to support this new agency, they developed the ARPANET network. ARPANET was the prototype of the internet we enjoy today: basically it functioned as a network of computers across major research centers in […]

Celebrating Black History Month: Measuring Progress

Since 1976, every President of the United States has designated February as Black History Month. The inspiration behind Black History Month and its February designation stems from a 1920s week-long commemoration of black achievement that took place during the second week of February to coincide with the birthdays of Abraham Lincoln and Frederick Douglass. By […]

America Supports the Underdog

The Super Bowl is regularly referred to as an unofficial American holiday and with Super Bowl LI’s impressive 111 million viewership, it’s no surprise why. Americans are revving up for the big game by purchasing food for Super Bowl parties, placing bets on their favorite teams, and clearing up their Sunday schedules. With companies spending […]

Marijuana Mindset Getting Seriously High

In November 2016, California voters passed Proposition 64, and as of this month (January 2018), Californians can legally sell recreational cannabis. While 29 states have legalized medical marijuana, only 8 can currently take advantage of selling it recreationally. Legislation is likely catching up to new cultural norms around marijuana’s usage and popularity as the American […]

Cultural Shifts: Christmas Edition

December marks the start of various holiday celebrations: from Christmas to Hanukkah to Kwanzaa and all the way to the New Year’s Eve festivities, Americans everywhere have reason to celebrate. However, every December brings familiar headlines on controversies such as the War on Christmas and the commercialization of sacred holidays. Unsurprisingly, as Americans shift their […]

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