Tags: 3 Must-haves for E-commerce in the US Market, infographic
MineMR summarizes what it takes to run a successful e-commerce business.
Be Mobile Optimized
Mobile plays a significant role in the consumer path of purchase and m-commerce accounts for a fifth of US e-commerce spending in 2015. 66% of all time spent on e-commerce sites is done across mobile devices, and 61% of customers leave a site if it isn’t mobile-friendly. Prevent dropouts with a smart mobile UX study.
Simplify Checkouts
Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows over two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile where conversion rates are 70 percent lower than desktop. Mobile commerce is expected to grow at a rate 300% faster than traditional e-commerce. Improve sales performance with a shopper tipping point study.
Leverage Social Media
Computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases. And those purchases are on the rise. In 2014 e-commerce orders coming from social media grew a staggering 202%. Boost visibility with a shopping journey study.
