TAG: Super Bowl 50 Top Ads, American Football, Advertising, NFL, Super Bowl Commercials
With an increasingly fragmented market of multi-screen and multi-platform consumers, it has become more difficult than ever catching the attention of customers. Companies pay big bucks for eye balls and the NFL’s televised annual Super Bowl offers up just that. More than 100 million Americans tuned in to watch the 50th Super Bowl game between the Carolina Panthers versus Denver Broncos last Sunday. During that time, 46 companies attempted to win the hearts of Americans with TV advertising costing $4.5 to $5 million per a 30 seconds TV spot.
MineMR watched the game to check out the advertising. Here are our top five (it was tough!):
PayPal – New Money in Town Since its spun off from eBay last year, PayPal debuts an ad that juxtaposes the past ‘old money’ and the future ‘new money’. Effectively comparing two worlds to emphasize progressive change, the ad was successful at delivering the message that PayPal embraces new money, that it is still relevant.
Amazon – Echo in the Room Amazon’s first ever Super Bowl ad featured Alec Baldwin at his game day party with guests including Dan Marino, Missy Elliott, and Jason Schwartzman. With light humor from jabs amongst the celebrities and the interactions with Amazon’s Echo device, the ad effectively highlight the device’s capabilities and use cases.
Honda – Free UberX Rides for SoCal Residence Sponsored by Southern California Honda dealers, the helpful Honda guys offered SoCal residents a free ride home with UberX via a promo code. The ad is impactful at re-enforcing Honda’s ‘helpful’ image through experience beyond the marketing campaign.
Doritos – Ultrasound Like years past, Doritos continues to showcase Super Bowl ads that are simply attention grabbing. This year, the brand shows a father and mother in a doctor’s office watching the ultrasound of their unborn baby who reacts dramatically to the father’s snacking of Doritos. What you see at the end, will be unforgettable if not, definitely shocking.
Mini – Defy Labels Since its launch, Mini’s association with smallness is unwavering. The ad it showcased stars a roster of celebrities and persons with their Mini deflecting how they’ve been labeled with a powerful ending statement that “this car doesn’t care what you call it.” The blank background and personified messaging can’t help but forces you to rethink MINI.
Which 50th Super Bowl commercials are in your top five?
