Tags: the NFL, Super Bowl 51, Super Bowl Ads
Each year in the US, millions of American’s partake in the viewing of the NFL Super Bowl game. With all the buzz surrounding the sporting event, celebrity-powered halftime show, and blockbuster advertisements from companies small and large – it is no surprise that the Super Bowl continues to be amongst the most anticipated live events for Americans whether you’re an American football fan or not.
While the vast majority tune in mostly to enjoy the game, nearly half of US residents say they look forward to the Super Bowl commercials. This year, a 30-second spot during the game costs around $5 million, a steep price many companies are willing to pay in the hopes of grabbing viewers’ attention. Beyond the individual battle of the brands, the categories most associated with Super Bowl advertisements are alcoholic beverages and food, both garnering above 50% associations among Americans. Other top categories associated with the Super Bowl ads include cars, fast food restaurants, and movies.
The annual Super Bowl offers consumers the chance to engage in sports and social activities while brands have the opportunity to build visibility and deeper engagement with current/potential customers. Leveraging market research can help shed light into the different Super Bowl viewer segments to guide personally relevant messaging and impactful brand advertisements. How will your brand break through the clutter?
